Since decades, Turbo Company has been a synonym of Water polo. Pro Recco, Atlètic Barceloneta, Croaca, Serbia, Spain, Team USA, etc. Their products are used by the best and their work has prompted that nowadays water polo players can be represented by one Brand and they can feel catered. Through this reportage we will know this Catalan Company a bit further and a lot of anecdotes and curiosities from the hand of Alex Massó and Clara Massó, CEO of Turbo and communication responsible respectively.
Turbo is, from it beginning, a familiar Company directed by the Massó family. It is a Brand used by most of the big teams and national teams around the world. Their origins are a bit unknown by the Young people. It was founded during the second half of the last century, this familiar Company produced elastic clothing. Their success was immediate but, in the middle of the 80’s, and because of the severe crisis that Spain lived, the Company went bankrupt.
Next year they raised from the ashes and returned to stay with more strength having like the flagship product the swimsuits. It wasn’t until the end of the 80’s and the beginning of the 90’s when the competition swimsuits were first created.
The germ of most of the suits that nowadays the water polo players use, has own name: Umberto Panerai. An Italian goalkeeper of Settebello team that was also the first Water polo Techincal Director of the Catalan federation. With him the possibility of creating the first water polo swimsuit arises thanks to his orientations about what did the players need.
The prototype was a great success and helped to open a whole horizon of expectations. Here arises a second main character: Manel Alled. With his help, they enlisted the help of the global star of the moment Manel Estiarte. Together with Daniel Ballart, Victor García and Marc Barahona, they collaborated to create the first Turbo catalog.
Thanks to their success, next year was the own Manel Estiarte who starred the catalog. Actually, he helped with the gradual opening of the Italian market to Turbo.
A qualitative leap
On the next few years, Turbo focused on deepening on the Water polo providing to players and coaches all the material they needed. But if there is a key date for Alex Massó and Turbo it was the Barcelona World Championship in 2003. That year, the most well known brands refused to participate in the world championship so FINA, and because of the need of sponsors, they decided to Shell in sections the sponsorship.
Thanks to that, Turbo could make a jump on its history because of being part on the world championship in Barcelona like the sponsor of the Water polo. Such a milestone for this familiar Company. A remarkable fact that helped them to get more contact with the outside and establish itself as the benchmark in Waterpolo.
Since then, Turbo has continued with the dynamics of internationalization. Nowadays, the 65% of the sales are made outside Spain, being USA, Italy and France the main markets. Alex Massó admits something, and is that on the latest years, some different brands in Spain have grown and that is because of the excessive internationalization of Turbo that have forget a Little bit the national market. But today, one of the main objectives of Turbo is to get the presence in Spain back. The result of which has been that some teams have returned to Turbo.
In that way, supporting initiatives -such as tournaments- , that promote waterpolo has been an important point for Turbo. BIWPA is probably one of the examples. Since the beginning Turbo has collaborated with our water polo camps and the guys from the Academy have always used Turbo products.
Finally, the success of Turbo and by consequence Massó family, has been consacrating over the years until becoming one of the brands by excellence in the world of Water polo thanks to the quality of their swimsuits manufactured only in Spain. A familiar Company with a past, a present, and especially, FUTURE.